Embroidery and specialty embellishments

A Stalwart — a mainstay in the production of workwear, premium apparel, and sportswear.

What to expect:

• Computerized embroidery machines — single- and multi-head machines, production automatons.
• 3D embroidery, puff embroidery, sequin and bead embroidery.
• Emblems and patches — heat-seal, sew-on, and Velcro.
• Mixed techniques: embroidery + laser (cut & sew), embroidery + flock, embroidery + foil.
• Design digitizing software (Wilcom, Pulse, Tajima DG/ML).
• Threads and accessories: polyester, viscose, metallic, reflective.

Key exhibitors: Tajima, Barudan, HappyJapan, Ricoma, ZSK, Brother Embroidery. Threads: Madeira, Gunold, Coats, Amann, Robison-Anton. Software: Wilcom, Pulse Microsystems, Tajima DG/ML, Hatch.

Embroidery Lab Zone: embroidery machines in action using various techniques. Embroidery design contest. Digitizing workshops.

Tech Talks: Embroidery on workwear — durability standards. Cycle time optimization on 12-head embroidery machines. 3D designs — when they pay off.

Visitor Profile: Contract and in-house embroidery shops, purchasing departments of workwear manufacturers (Portwest, Mascot), sports and club brands, corporate apparel manufacturers, pattern designers. Decision stage: 40% ready to sign a contract with a thread supplier, 35% researching machines.