PILLAR 3 · CLOTHING FOR CUSTOMIZATION

Clothing for customization and product catalogs

Largest scale — 35–40% of all visitors. A platform for advertising agencies and customization companies. The fastest decision-making in the industry (1–3-month cycle).

Product categories:

  • T-shirts and polo shirts — plain, men’s, women’s, children’s, full size range.
  • Sweatshirts and hoodies — hooded, kangaroo-style, oversized, premium.
  • Sportswear — softshells, performance shirts, compression wear.
  • Hats, beanies, panama hats — pre-treated for embroidery and printing.
  • Bags — totes, backpacks, duffel bags made of cotton and recycled materials.
  • Eco/organic clothing — GOTS and BCI-certified cotton, recycled polyester, Tencel.
  • Accessories — bandanas, headbands, aprons, towels.

Key exhibitors:

  • Premium / sustainable: Stanley/Stella, Continental Clothing, Cottover, Mantis World, Neutral.
  • European mainstream: B&C, Collection, Sol's, JHK, Stedman, Tee Jays, Russell.
  • Mass-market: Gildan, Fruit of the Loom, Anvil, Bella+Canvas.
  • CEE specialists: Malfini, Adler Czech, Roly, Promostars, Kariban.

National exhibitor pavilions (Belgium section with Stanley/Stella, Italy section with B&C). Trends 2027 fashion shows. Touch & Feel zone for fabric quality assessment.

Visitor profile: advertising and marketing agencies, printing and embroidery companies, streetwear and merch micro-brands, corporate HR and marketing departments, sports clubs, schools, universities, print-on-demand operators (Printful, Spreadshirt). 55% ready to sign a contract — the fastest decision-making in the industry.